When composing a news release, one should:

Including the location of the incident in a news release is essential for several reasons. It provides context for the information being shared and helps the audience understand the relevance of the incident. The location allows for a clearer picture of the incident, including its geographical significance and the potential impact on the community. This detail also aids reporters in creating a more comprehensive news story, as they can incorporate local context and explore community concerns related to the incident.

In contrast, expressing opinions or editorializing would detract from the factual nature of a news release, as it is meant to present information clearly and objectively. Additionally, off-the-record statements can create confusion and may lead to miscommunication, as they imply a lack of accountability for what is being shared. Overall, focusing on factual details, such as the location, enhances the effectiveness and credibility of the news release.